If there ever was a textbook example of how to put social media marketing to work for your business, Dorado in Brookline wins the prize hands down. Ever since Raye and I discovered that Cafe D in Jamaica Plain had closed and we began our search for Doug and began following him on Twitter as he went though the process of opening up Dorado, I've been thrilled to see how (from a consumer viewpoint) this has played out.

First, I was encouraged to sign up for his email list (from Twitter), then (as a result of another Tweet) I was among those who sampled the excellent food on opening day. Then, as the weather became cold, I was drawn in again by a Tweet about "Free fish taco with cup of Taco Soup if you mention you heard about it on Twitter".

Then came the Facebook Fan Page (I think I was the 3rd 'fan'). The most recent stroke of genius is using the Fan Page to announce and register guests for an customer appreciation event. The fact that I haven't gained any weight since June speaks to the quality of the food; guilt free dining, cool!

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