How To Advertise on Yelp

Sunday, November 1st, 2009 at 2:27 am

You know the power of testimonials and positive reviews, right? Hearing someone say they had a wonderful experience at a business or website is 100 times more powerful than a promise or message coming from the business. We rely on our peers for their feedback and we all want to be part of something positive. Yelp enables business owners to advertise and receive feedback and reviews. Positive reviews, of course, lead to more business and profits.

Here’s how to advertise on Yelp and make the most of this online tool.

#1 Go to Yelp and visit the Business Advertising Page – http://www.yelp.com/business/advertising

#2 Check to see if you’re already listed on Yelp. Enter your business name and location and then click search. If you’re not listed then it’s time to list your business.

#3 List your business. Enter all of your business information including your website, address, phone number and category.

#4 Confirm. An email will be sent to the address you provided. Simply click on confirm and you’ll be listed.

#5 Don’t stop there. The more positive reviews you have, the better. Encourage your customers to visit Yelp and leave you a positive review.

#6 Enhance. Ad photos to your profile and consider sending messages to your list from Yelp.

Every step up until now has been free and you can stop here. However, if you want to stand out on Yelp you can purchase enhancement packages. Advertising packages range in price depending on what your needs are. You can choose from preset advertising packages or have one custom designed for you.

Advertising on Yelp is a great way to take advantage of your local market. It’s a great way to build a community and to collect positive reviews. Particularly because you can get listed and promoted for free, it’s a great way to start.

Tagged with: business advertising • local internet advertising • local internet marketing • local market • online advertising • online tool • yelp