How to create a value-driven QR Code customer experience.
One of the reasons QR Codes are taking time to get mainstream consumer acceptance is because business owners are not creating a positive and value-driven experience. Consumers don't want to take the time to scan your code just to land on a general information website. They expect to get a rewarding experience so here are some tips on how to do this.
Have Valuable Rewards
To create valuable rewards, it's essential to do your homework and carefully research your target market to see what they appreciate, what psychological triggers they respond to and so on. Your rewards should be clearly spelled out so that there will be no misinterpretation issues. Each niche market has its valuable rewards but here are some general ones you can use to get some ideas:
* Free entry into a contest to win something of value
* Access to coupon codes that will save them money on their next purchase
* Access to daily deals that are available only for a certain time
* Access to downloadable ebooks, audio clips, ringtones
* Access to a live customer service person who can answer their questions, solve their problems, give them a free quote etc
* A video that demonstrates how a product works, a funny or shocking video that is going viral, a virtual tour of a location.
* Exclusive access to a product, service or information
Deliver on Your Promises
It's important for your business to deliver on its promises to maintain a favorable brand image. If you have a successful QR Code campaign but fail to deliver the rewards, people will have a bitter taste and will be reluctant to scan your codes again. By thoroughly testing your Code Campaigns from start to finish, you can iron out any glitches in the system and make sure your target market has a seamless experience. Also make sure to have a back-up plan to handle any complaints and problems as quickly as possible.
Owner at Internet Marketing Services helps small business owners get more clients and business from the Internet.
267 South St Foxboro, MA, 02035 USA
bill@billenross.com • 508-203-1660
Filed under: QR Codes
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