QR Code Marketing Tools

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Here is a some essential tools to keep in mind when using QR Codes to market your business.

1.QR Code Generators

QR Code Generators turn your url, text, sms, video link into a 2d code. They are free to use and if you surf online, you will be sure to find many options. Here are a few free generators that work well:
* Kaywa- this is owned by a company called Datamatrix, a company that pioneered the 2d codes. You can use Kaywa to create codes that link to website URLs, phone numbers, SMS and text.
* QR Code and 2D Code generator- apart from generating codes, you can also shorten your url using their services and also make the color and format of your codes unique.
* Kerem Ekran is another generator that allows you to customize and format your code
* QR Generator
* QR Stuff- this generator can code Google Maps, Paypal Buy Now Links, Social Media links, iTunes links, YouTube Links amongst others
* Google's Visualization API

2. QR Code Readers

As a business owner, it's important to know the various QR Code readers that your customers are likely to use and which ones work best. This will also help you to give them better instructions on how they can scan the QR Codes.

Here are a few well known free readers:

* Barcode scanner- a free app that scans QR Codes and enables users to share contacts, apps and bookmarks using the codes
* QR App – this is a paid app available on the iPhone that can scan codes and keep a history of all the codes you have previously scanned. One can also use it to add scanned contacts to the phones address book
* QR Reader for iPhone- a very quick and free app with many options such as sharing content via social media, a built in web-browser, and a detailed view option.
* I-nigma is a free reader that can be used on iPhones, Androids and Blackberries. You can scan codes, save codes, launch URLs and save scanned contact info to your mobile contacts.
* QR App – a paid app that scans QR Codes using automatic detection and saves a history list
* QR Droid- this free Android app has the ability to scan QR Codes in portrait and landscape modes and can generate codes to enable a mobile user to share their contacts, bookmarks, apps, geolocations, and more.

Filed under: Mobile Marketing

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